Six years of building online, the hard way.
Since 2019 I've gone from TikTok side-hustles to running brands on Bol.com to splitting my time between Rotterdam and Bali. Every step taught me something the next one needed. This is that timeline.
First Online Money
At 18, while studying International Business at Rotterdam Business School, I started making TikTok videos with my cousin about money tips for young people. Our first online euros came from getting paid to fill in surveys aimed at teenagers. We grew the account organically to over 55K followers, until a policy strike got it banned after about a year.
Dropshipping On Bol.com
We put our first earnings into a paid course, Boljonairs, on dropshipping through Bol.com. For three years I ran that alongside four shifts a week as a bartender at The Harbour Club Rotterdam. It was a lesson in trial and error: I learned early that dropshipping this way was an unstable business, and that it had to change.
Building My Own Brand
That instability pushed me to launch my own brand on Bol.com, walkie-talkies and other survival gear. It reached €1K days fast. From there I started sharing what I'd learned, launching more Bol.com brands for other people in exchange for a share of the revenue.
Degree, and Equalité
I wanted to go all-in on building online, so 2023–2024 became a year of doubling down. I graduated with a Bachelor's in International Business & Digital Marketing, and joined Equalité, a streetwear brand, as Junior Creative Strategist, to grow outside of what I'd already taught myself on Bol.com. Alongside that, I held stakes in several Bol.com brands, and one of them consistently pulled in six-figure months.
Rotterdam ↔ Bali
I decided I needed to leave my comfort zone for a while. Bali has become a second home, and I now split my time between there and Rotterdam. Bol.com is still a big part of my life today, but I'm looking for the right opportunity to grow further, learn far more, and put my expertise to work at the highest level. Knowledge, to me, is priceless. I'm currently available full-time for the right role.
Let's talk.
Fulltime available for the right challenge. Reach out below.